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Hiring for Senior Manager - Digital Marketing in Bengaluru/Bangalore, for Exp. 5 - 10 yrs at Lending (Job in Kolkata)

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Job Description:Your Role : - You will be a part of the Marketing function at Lendingkart and will play a key role in driving digital lending via online channels. This position will have a strong focus on demand generation and delivering a world-class customer experience. Reporting to the VP & amp amp Head of Marketing, your key responsibilities will be : - Digital strategy, planning, execution, optimization, and reporting across digital channels, including Facebook, search, SMS, email and affiliate marketing - Own performance marketing and budgets for specific channels - KPIs include qualified leads generated, loans disbursed, cost per lead, cost per disbursal, cost per app download, conversion rates across the funnel etc. - Work with the Product team on Growth, Customer Experience and other initiatives - Coordinate with the Operations team to optimize the Digital Marketing funnel from loan origination to disbursal - Develop and manage the framework for marketing automation and experiments - across digital customer touchpoints - Create and lead the development of new marketing copy, ads, landing pages and other assets Your Background : - 5 - 10 years of strong digital performance marketing experience for digital-first businesses - A strong the ability to crunch numbers and analyse marketing performance and insights - Comfortable with writing copy for ads and landing pages. Also give direction or creative design - A self-starter who can work well with minimal guidance and in a fluid environment - MBA from a tier-1 institute is a plus - Curious and with a drive to succeed in space where there is no established marketing playbook


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Posted on: Wednesday, 07 March, 2018  09:10
Expires On: Monday, 23 March, 2020  18:30

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