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Hiring for Digital Marketing Head | Disruptive Educational Games Startup in Chennai, for Exp. 4 - 6 (Chennai Job)

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Job Description:Our client offers a subscription based service for kids that offers an inquiry and play-based program for early childhood learning at home for children. It is a startup founded by alumni from IIT, IIM and Georgia Tech that is backed by industry veterans and funded by top-tier venture capital firms. We design, develop and deliver activity kits to the homes of the subscribers every month on a subscription basis. The boxes contain all material and instructions for hands-on fun activities that children in the age group of 2-12 years can do with their parents. As the Digital Marketing Head, you will develop, implement, track and optimize high-impact digital marketing campaigns. You will: Analyse market conditions and competitor activity Devise, implement and monitor digital and social marketing campaigns for the targeted segments and assume their complete ownership Conceptualise, execute and monitor SEM, email, social media and display advertising campaigns Undertake keyword research and performance estimations Partner with cross functional teams as and when required for effective campaign planning and analysis Ensure goal-based tracking of Cost per Transaction and Cost per Click Review metrics like traffic and leads to formulate proactive plans accordingly Work on Google analytics/ equivalent, Adwords editor and Facebook power editor

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Posted on: Friday, 08 September, 2017  08:51
Expires On: Monday, 23 March, 2020  18:30

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